As a business owner, it might seem like a challenge to find an effective way to train your potential customers... but if you consider video production, this opens up more options for the training process.
The challenge then becomes figuring out what type of video presentation will work best to train your potential customers... and that depends on the industry.
Shoot a video presentation
Depending on what the training is for, recording a live presentation might be the best option. It's real, it's raw, and the information you wish to present to your customers can be summed up in a speech. Plus you can have audience interaction, possibly asking questions potential customers would want to know. A live presentation has it's benefits and is ideal for certain industries and their customers.
Produce an infomercial
This doesn't have to be the late night cheesy spot your used to seeing. Infomercials are not just for gag gifts. Plenty of industries and professional companies use infomercials to supply potential customers with the information that is crucial for them to understand in order to be sold on the product or company. They can be colorful and fast-paced or they can be sleek and smooth, whatever fits the demographic you are trying to target.
If you are in an industry that is changing a lot and your customers need to be in the know. It might be a good idea to host webinars (online video seminars) in order to get the information out in a timely manner. Sometimes the customers need one on one interaction to learn properly and might need the occasional question answered. Webinars are live and can be interactive if you choose.
The 3 types of video presentations that will train your potential customers all have different budgets that are needed to accomplish the production. If you are not sure of which one to choose, perhaps the cost to execute the video presentation will determine that for you.
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