3 ways to cut corporate video production budget corners

Jun 22, 2015, 10:06:00 AM

Ambient Skies Productions Blog

Posted by John Schaus

Corporate video production is by far one of the best ways to get your message to the public. It has become even more essential with the rise of YouTube and other video streaming mediums. Instead of one ad that can advertise your company for months or even years, today's market demands nearly constant video content.

This makes video productions' reputation for going over budget even less feasible than before, especially for small businesses. Luckily there are three time tested ways to honor your production budget and still produce quality video content.  



The first thing that is absolutely essential to staying on budget is to be ultra organized. You are paying for every minute of the video production whether you use it effectively or not. This means a lot of strict prep before hand to make sure your team makes the most of your time. There is nothing a video company loves more than an organized client who uses the clock wisely down to the last second. This is the best way to make sure that you get in all the video content you want while sticking to the all important production budget.  



This is especially important if it is your first time as it is natural to have a lot of questions about how production works; but you don't want to be asking these questions during your video shoot. The best way to make sure you cover all of these bases is to get your team together and assemble all your questions when you are doing initial research. Once you do this, sit down with your video production company and ask even the ones that seem remedial. This can be tedious, but it will pay off when you settle your production budget. And best of all video crews teams don't mind. They are just as dedicated as you to making a good product. They'll know this only happens if both parties are on the same page when it comes time to make the video content. Take advantage of the knowledge these professionals have worked for years to acquire by asking as many questions as you need. 



This will take both time and deliberation with your team. By the time you step into the room and begin producing your video content all your ideas should be fully formed scripts with as little variation as possible. That is not to say you cannot experiment with what works best, just plan these experiments ahead of time. A lot of times there may be two or three ideas that you cannot decide between, that is okay, but don't let this turn into indecisiveness during the shooting process. Bouncing back and forth between ideas like this is a sure fire way to go over your production budget. So even if you don't know what the final product is going to look like when you start, have committed plans to figure out which variation of your content you like best. 

Sticking to your video production budget doesn't have to be a headache. Coming with a strict plan, open communication, and clear decisiveness are easily the best ways to assure you stay within the agreed upon cost for your video content. Video crews that offer complete video services will work with your team to meet these goals.


Download a guide to corporate video production from start to finish