Ambient Skies Productions

Dec 31, 1969 5:00:00 PM

Ambient Skies Productions Blog

John Schaus

Recent Posts

How to increase brand awareness with video production services

Posted by John Schaus on Jan 8, 2016 1:00:00 PM

 

Video has captured the imagination of many marketers in recent years, as it is quickly becoming the most popular channel for developing brand awareness. Over 95 percent of B2B companies plan on using video marketing in the next year, according to research by Invodo. A big reason why businesses are turning to video production companies is because visuals are much more memorable than text. Here are other reasons why you should consider video as an important marketing channel for increasing brand awareness:

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Topics: video production services, brand awareness

3 common camera packages & budgets used by industry professionals in today's market

Posted by John Schaus on Sep 28, 2015 6:00:00 AM

Sometimes basic math skills are no help at all. The difference between something labeled “2K” and another thing labeled “4K” is not 2K. Today’s video production means knowing a lot more than the difference between 2K and 4K when selecting camera packages. As with most things in life, the conversation begins with money.

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Topics: Corporate Video Production, Video Production Equipment, motion picture production, Camera crew, Video Pre Production, Camera Packages, video production services

How to drive traffic and nurture leads with video production

Posted by John Schaus on Sep 8, 2015 5:37:00 PM

 

Today's consumers are more savvy and sophisticated than ever before...

They have high expectations when it comes to the quality of content you publish on your website. Not only do you need to think about what type of information your readers are looking for, you also have to think about the best ways to present it so that you are nurturing potential leads and keeping visitors on your page. Creative and well produced videos that target your specific audience provide an ideal way to engage visitors.

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Topics: Corporate Video Production, company video production, Business Growth, Internal Video Production

Solutions for budgeting video production services properly

Posted by John Schaus on Sep 3, 2015 1:31:00 PM

 

Anyone can make a video, right? It’s quite easy to shoot a simple, low-quality video and post it on the internet for the world to see. This might be good for a laugh or to momentarily capture attention, but smart consumers have come to expect high-quality, compelling video content, delivered on a regular basis. In today’s competitive market, producing consistent, relevant and meaningful videos is not only useful, it’s vital. Successful organizations are producing video content on a monthly, weekly, or even daily basis. A well-produced video tells a story, elicits strong emotions and compels consumers to action.

 

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Topics: Corporate Video Production, company video production, Video Pre Production, Business Growth

How to make the most of your video production budget

Posted by John Schaus on Aug 25, 2015 10:00:00 AM

Any video project, big or small, has to contend with budget limitations.  When researching video production services, you’ll need to plan ahead to get what you need for the budget you have.  In order to maximize your budget, you’ll need to consider how much money you want to spend on the three main stages of production:

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Does my camera package really need a sound recordist?

Posted by John Schaus on Aug 21, 2015 3:00:00 PM

One area that many amateur video producers forget to take into consideration is audio recording. When you begin to move the video production into post, the audio and sound aspects tend to take a backseat to the video aspect, to the detriment of the video production. So what is the solution to this easily solved problem?... Hiring a professional sound recordist along with your camera package to bring the audio quality of the production to professional standards.

 

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How To Find The Right Director Of Photography For Your Project

Posted by John Schaus on Jul 10, 2015 11:00:00 AM

 

As a seasoned producer, you may oversee many productions happening simultaneously across multiple locations. You understand the importance of curating the best team for the specific needs of each project.

Many factors have to be considered when assembling a team; including the nature of the project, the genre, and even the individual personalities of the team members. Out of all the team members you hire, the director of photography will play one of the most influential roles in the look and feel of the final product. Here are some key tips for how to find the right director of photography for your project.

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Topics: Corporate Video Production, Music Video Production, motion picture production, Camera crew, Director of Photography

ENG and CINEMA Video Camera: Different Equipment for Different Shoots

Posted by John Schaus on Jul 8, 2015 9:00:00 AM

 

Ever since the first film camera was patented in 1888, this gateway to the world of entertainment has continually evolved. From that first celluloid device, movie cameras have seen the continual addition of many features and enhancements.

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Topics: Corporate Video Production, Music Video Production, Video Production Equipment, motion picture production, Camera crew

Is the redcam appropriate for my video production?

Posted by John Schaus on Jul 6, 2015 10:00:00 PM

Today's videographers and film makers have access to technology that only a decade ago was out of reach for most. One of the current and most advanced offerings for video production is the Redcam, a digital camera capable of mega-budget results, at a considerable savings over cameras of years past. This camera is a very powerful tool, but before you rush out to buy one for your video production, several questions need to be asked to ensure the Redcam expense is worth it for your situation.
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Topics: Music Video Production, Video Production Equipment, motion picture production, Camera crew, company video production

In-House Video Production Vs. Professional Video Production

Posted by John Schaus on Jul 1, 2015 7:30:00 AM



 

What does In-House mean?

 

It typically means there is a one man show creating and distributing video content for a company, equipped with a camera, basic accessories, lighting kit, and an intermediate video editing station.

It's very common for the individual to even work on site at the company's location. The production value, at best, is almost always mediocre because business owners have a hard time understanding how much money professional video equipment & services require. That aside, this is the definition of In-House Video Production...


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Topics: Corporate Video Production, company video production