What is industry standard video production?

Sep 12, 2014, 3:00:00 AM

Ambient Skies Productions Blog

Posted by Trenton Massey


The term "Industry Standard" doeCamera_Operator_Video_Production_Ambient_Skies_1s not apply to just one industry, but every industry known to mankind. In this blog, we will be focusing on the entertainment industry and video production. When it comes to technique, equipment, work ethic, and logistics concerning video production, all of these categories have an Industry Standard that needs to be met if one expects to get the professional results the stakeholders are expecting.

Every year, there's a slew of amateur film makers that make the mistake of disregarding industry standards while learning the art of motion picture and television production. By taking a rebellious attitude toward conventional video production technique or logistics during a learning process, you might miss out on vital information that should be followed in any professional production scenario. At the end of the day, we share the same technique, equipment, work ethic, and logistics to get a standard result. What sets us apart is the elements involved in the story telling, the interview, the live show, the character, whatever it may be. The focus of the art is where you find above standard results. 

Some might find that when you follow an Industry Standard of any kind, with it comes more stress and usually -- more money. This is true, so one has to decide whether or not the project they are investing in is worth the time, stress, and money. Ask yourself if it is worth putting in the effort to meet guidelines and build a business plan around for some marketable end result. Because if it isn't, it's probably more of a personal endeavor and should be treated accordingly and may need to be piecemeal-ed to achieve an industry standard approach.

The general public of today seems to be confused as to what this truly means, or we are just meeting a new generation of people who think they can cheat their way through the learning experience and expect no one to notice. Thanks to modern technology and the emergence of You Tube and other online video hosting sites, we have seen a plethora of sub-standard made video content that is being misconstrued as a standard in all facets, essentially lowering the bar in people's eye's as to what is Industry Standard Video Production

ISVP is always achieved by conforming to what standard and style the top brands/Pro- Co's have set for that year. As technology and other things change -- so does that standard. In the present, you wouldn't have much success with content replicating the look of something made with the technology and technique of 1984, unless crucial to the storytelling. Staying current and educated in pro technology, technique, and production execution will guarantee that you at least meet the minimal requirements to earn the title, industry standard.




Topics: Corporate Video Production, Video Production Techniques