What is industry standard video production?

Sep 12, 2014 3:00:00 AM

Ambient Skies Productions Blog

Posted by Trenton Massey


The term "Industry Standard" doeWhat is industry standard video productionsn't apply to just one industry, but every industry known to mankind. In this case, we will be focusing on the entertainment industry and corporate video production. When it comes to technique, equipment, work ethic, and logistics concerning video production, all of these categories have an Industry Standard that needs to be met if one expects to get the professional results the investors are expecting.

Every year, there's a slew of amateur film makers that make the mistake of disregarding industry standards while learning the art of motion picture and television production. By taking a rebellious attitude toward conventional video production technique or logistics during a learning process, you might miss out on vital information that should be followed in any production scenario. At the end of the day, we share the same technique, equipment, work ethic, and logistics to get a standard result. What sets us apart is the elements involved in the story telling, the interview, the live show, the character, whatever it may be. The focus of the art is where you find above standard results. 

Some might find that when you follow an Industry Standard of any kind, with it comes more stress and usually... more money. This is true, so one has to decide whether or not the project they are investing in is worth the time, stress, and money. Ask yourself if it is worth putting in the effort to meet guidelines and build a business plan around for some marketable end result. Because if it isn't, it's probably more of a personal endeavor and should be treated accordingly.

The general public of today seems to be confused as to what this truly means, or we are just meeting a new generation of people who think they can cheat their way through the learning experience and expect no one to notice. Thanks to modern technology and the emergence of You Tube and other online video hosting sites, we have seen a plethora of sub-standard made garbage that is being misconstrued as a standard in all facets, essentially lowering the bar in people's eye's as to what is Industry Standard Video Production




Topics: Corporate Video Production, Video Production Techniques