The rule of thirds is ancient, ever since there have been paintings on canvas, humans have almost instinctively been compelled to place their subjects along invisible gridlines (vertical and horizontal) that divide the frame into thirds. From paintings and drawings,"the rule" became a standard in the world of photography. It wasn't too long after photography was born that we saw the advent of motion picture. A lot of the rules for composition, exposure, and lighting applied to this new found art form. The rule of thirds was no exception.
Through out the years, we have seen a plethora of films, commercials, music videos, corporate videos, and everything in between, bad and good, amateur and professional. At the end of the day, I've seen a lot of people break the rules and it works out beautifully, on the other hand, I've seen a plenty of productions that failed miserably due to their poor composition.
Amateur Mis-use of the "Rule of Thirds"
If you were born in the 80's, 70's then theres a good chance that you grew up going to the video store renting every video you could get your grubby little hands on and you probably picked up quite a few terrible B films that tricked you into renting it because of it's genius marketing tactics implemented on the cover. And while watching, I'm willing to bet that you saw some pretty horrible composition, subjects with too much head room or not enough, subjects framed so oddly that it clashes with the moment in the scene. Not only film, do you remember that old training video you had to watch that was so terribly shot that you tuned out completely and didn't learn a thing. This is what you would call amateur mis-use of the rule of thirds.
Professionals breaking "the rule" on purpose
Sometimes, professionals break the rule of thirds and do it intentionally to evoke a certain emotional response from their audience. When two people are distant or someone is lost, breaking the rule becomes a way to tell the story more efficiently. It also comes in handy when you need to fit two subjects in the frame that are a very different in height. It can also exaggerate ones height to create a drastic effect. Some films have even used "breaking the rule" as a tactic with characters in films such as Coneheads. Every time any conehead alien is on screen in a MED shot, the rule is broken to fit their tall cranium.
"Coneheads" trailer - 1993
This is a good example of fitting two subjects in the frame.
A short lesson on the rule of thirds.
Rules are sometimes meant to be broken, but the never the less, the rule exists for a reason. It really becomes more of a guideline that is effective to follow and sometimes necessary to break.
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