Preaching to the Choir
One thing that needs to be thoroughly vetted prior to jumping onto a filmmaker marketplace is what is the primary demographic the site or service is reaching (not the same as what they may claim to be reaching). Many times, a filmmaker marketplace becomes nothing more than a place where filmmakers end up trying to sell to each other, or where they merely have a place to air concerns, gripes and troubles within the industry. Now, there is nothing wrong with such sites an services if this is what your filmmaking services require, but be sure to check out the credibility and viability of the site prior to joining.
Risk of Idea Theft or Product Pirating
As painful as it is to think about, nowadays, nothing can be taken at face value or trusted until it is thoroughly and completely investigated. Any filmmaking market service needs to be checked to see if there is a history of IP theft (Intellectual Property), any troubles from clients reporting pirating of their films and products or any other such breach of ethics (and laws). Request a list of references from the service and check them out. This only serves to protect you, the filmmaker, from damage. Be sure you trust where you are placing your works, and that those works are going to be shown and distributed under a strict set of safety protocols and rules.
Know Your Market
Prior to joining or enlisting any service such as a filmmaker market, ask yourself what market you are trying to reach. If you are a filmmaker who specializes in corporate video or commercials, a service geared to short films and features will serve no good. Find the right filmmaking service market and then check to see who has purchased from the service, all to ensure you get the needed exposure for your films. There are numerous services and markets out there, but if that service is not the proper market for your work, it will do nothing but drain your precious resources.
Filmmaking markets are a great method of gaining needed exposure to new clients. Take the time to investigate and learn about the market before your join up and spend you hard earned dollars. The markets can be a very effective tool and part of your promotional campaign when done properly and not rushed into.