How to drive traffic and nurture leads with video production

Sep 8, 2015 5:37:00 PM

Ambient Skies Productions Blog

Posted by John Schaus


Today's consumers are more savvy and sophisticated than ever before...

They have high expectations when it comes to the quality of content you publish on your website. Not only do you need to think about what type of information your readers are looking for, you also have to think about the best ways to present it so that you are nurturing potential leads and keeping visitors on your page. Creative and well produced videos that target your specific audience provide an ideal way to engage visitors.


Hire Video Production Services

A lot of small businesses simply don't have the time or equipment to produce high quality videos. The last thing you want to do is post a poorly filmed video that you shot on your camera phone, just to add content to your site. Poor videos can do a lot more harm to your authority than no videos at all. Luckily, there are reputable and affordable video production companies that can help you create professional and purpose driven videos that connect with your readers and show your company in the best light possible.

Consistent Vlogging is Key

If you choose to go for a more visual approach to your blog and include videos in addition to written text, you still need to make sure that you are publishing posts on a consistent basis. Without a set schedule, you can end up with gaps between posts that will leave readers wondering about the credibility of your company. 

In order to encourage the success of your vlog and make sure that you are able to post on a regular basis, you may want to consider keeping a video production company on retainer. Building a strong working relationship with the right production company will allow you to quickly create high quality videos.

Choosing the Right Media Production Company

If you are ready to start making movies and videos, here are a few things you should look for in a video production company:

1. Start to finish service - Work with a company that will help you with the first steps of developing video ideas, handling pre-production concerns, and that will be with you all the way to post-production. 

2. Custom approach - Every company and every video is going to require a different approach. Even the type of camera equipment that is used for filming can have an impact on the overall feel of the final product. Look for a production company that stays away from a one-size-fits-all process.

3. Strong client relationships - Communication is going to be the key to a successful project. Everyone involved needs to be on the same page about the ultimate vision for each video. Be sure to read testimonials from previous customers and speak with representatives to make sure that you feel confident that your ideas will be heard and accurately translated into great videos.

Beyond Vlogging

In addition to creating vlogs, a video production company can also help you to create:

Training videos
Customer testimonial videos
Product demonstrations
Video brochures and much more

Working with a talented and experienced production company will allow you to be a leader when it comes to publishing creative videos that drive traffic and nurture leads. Instead of going with the crowd using the same old content strategies, why not push the envelope and use technology to produce engaging videos that encourage people to interact with information and share your posts?

Online marketing is a competitive field that is constantly evolving. If you want to stay ahead of the pack, make sure that you are using the latest techniques that offer proven success.


 Are you interested in learning more about how video production can help your business? Here are some great additional resources that will help you organize your efforts and be more prepared on your next production.


Create weeks worth of content with one day of video production

Why you should know how to read a video production contract


 Are you interested in implementing video production services into your business, and are not sure where to start in order to see a positive return? Video production is expensive, I don't blame you. There are several video production companies that offer great services, but will still need their clients direction at the end of the day. Check out this eBook on 7 secrets to growing your business using video production services written by a collaborative of video producers to educate our viewers on the different stages of video production and where might be a good starting point. Popular topics such as insourcing vs outsourcing, internal video production & video distribution. Download by clicking below.




Topics: Corporate Video Production, company video production, Business Growth, Internal Video Production