How to form corporate video presentation ideas

May 14, 2015 7:00:00 AM

Ambient Skies Productions Blog

Posted by John Schaus

Video is a de facto way to get in front of your target audience and actually be seen. This is especially true when it comes to online marketing where a surge in video has made it one of the most consumed types of media by users through large platforms like YouTube and Vimeo. However, that doesn't mean you have to sacrifice quality in order to have a professionally produced video created for your business and it doesn't mean there is a different process when it comes to finding those "a-ha" ideas.

This is even true for corporate video production presentations, which are a great way to convey a lot of information about your business, what it does, and your mission statement both within the company and to your target audience all in a relatively short amount of time. You can also use video presentations for a variety of other opportunities such as at conferences and meetings.

But how do you come up with all those creative ideas in the first place? It can be much easier than you think when you know the right steps toward amazing video production presentations.


Formulating Ideas For Video Presentations


You know you want to utilize the power of professional video production but don't know where exactly to start. This is common for businesses and why it is normal to ask your video production studio or even inspiring yourself by finding ideas online. But one of the best ways you can find eye-catching, compelling video presentation ideas is looking internally at your own business.

Think about it: most video production presentations are all about the business. Its history, the people who work there, a new product, the company culture, and what the company actually offers to their target audience that they can't get from the competition. This is an ideal starting point to list off ideas you can turn into actual high quality videos.

Another trick is to actually find competitors or industry leaders and see what types of video presentations they have produced. A few other things you should take note is the actual video production, the length of the video, do they use hired actors or actual staff in their videos, music production, voice overs, and many other key items that can make a video truly stand out.


Finding The Best Video Production Presentation Ideas

Once you have a good list of ideas for video production presentations it is time to narrow it down even more until you have a couple winners. Brainstorming is all about getting everything out on paper so you have a starting point when you're ready to really understand your needs and how to incorporate video production.

Video presentations are meant to be short, draw you in, but still have a bit more content compared to a commercial and not have that "sales-y" tone. Here is a quick checklist to help guide you:

  • Does the idea actually convey the information you want presented? If so, how well?
  • Will this presentation be used outside of the company and be viewed by customers? Is it engaging enough for them?
  • If it is for internal use only, is it still engaging and interesting enough? (Say no to boring presentations!)
  • Can everything be said within three to five minutes?

Whether you're reporting on quarterly profits or even presenting a new product or service to the masses, video production that stays with you from start to finish is going to make a lasting difference. You want to show your creative side and the best way to express that is through high quality corporate video production services.

Download a guide to corporate video production from start to finish