Video has captured the imagination of many marketers in recent years, as it is quickly becoming the most popular channel for developing brand awareness. Over 95 percent of B2B companies plan on using video marketing in the next year, according to research by Invodo. A big reason why businesses are turning to video production companies is because visuals are much more memorable than text. Here are other reasons why you should consider video as an important marketing channel for increasing brand awareness:
Defining Your Brand
The power of video marketing can be explained by the fact that video is the medium that comes closest to making consumers feel they are in your showroom experiencing your brand. While reading about your products can increase consumer awareness, nothing beats visual product demonstration to clarify what a product can do, which can be done effectively with video. Furthermore, video allows you to tell your story in a narrative that reminds consumers they are dealing with people and not just a faceless company. Combining personality with product information helps make your brand more memorable.
How Video Marketing Creates Financial Benefits
One reason that so many businesses are emphasizing video production services is because informative videos are what many people like to share on social media. It gives consumers the benefit of feeling like they have discovered valuable information that they want to share with friends. If your video is hosted on YouTube and is properly tagged, it gains the double benefit of being indexed twice: once in Google Search and again in YouTube's search engine. Social media sharing can expand video visibility even further, which sends authoritative signals to search engines, the main drivers of organic traffic to websites.
Videos also serve the double purpose of building your brand internally with your staff and externally with your target market. They can accelerate the learning curve for your trainees and for your potential customers. The reason videos can be valuable to your bottom line is that video testimonials help influence customer purchasing decisions. Ultimately, videos help people learn about your brand much faster, because they can be designed to answer common consumer concerns without the time constraints of standard broadcast commercials.
Why Video is the Ultimate Art-form
Video is the culmination of all forms of art. It can be used to showcase text, graphics, slide show photography, motion pictures, animation, music and any other type of art imaginable. Out of all art-forms, video is most effective at driving home a message because of its ability to hold viewer attention.
Outdoor billboards are great for the ten seconds you see them as you drive by on the freeway. Radio commercials sound good for about five seconds until you change the station, searching for music. TV commercials last about sixty seconds, which is just enough time to go to the kitchen to grab something to eat or drink. But when people watch online video promotions, it's usually something they specifically want to focus on and learn more about.
Here are a few great additional reads that will point you in the right direction for the your next production.
If you are interested in growing your business using strategic video production, take a moment to download and digest this eBook on the 7 secrets many major brands and organizations use.