In order to stay on budget and actually make money with any corporate video, it is necessary to set up a video production budget template, akin to line production spreadsheets and organizational schematics.
Think Like a Line Producer
Begin by going over the script with a line producer's eye. Set up a spread sheet or scene list and begin to itemize the gear and other associated tools for the production. Include lines for all relevant and incurred expenses that will take place during the course of pre- and post-production for the corporate video.
Main Template Headings
Open a spread-sheet app and use four categories to make the template after going over your script for line production. You will want to include a "Total Job Estimate" in the spreadsheet template as well as "Day Rates, Equipment and Creative Fees", a section for "Post-Production Fees" and a section for "Expenses". These are the foundation for the corporate video production template.
Begin to make sub-headings with the Creative Fess heading. This is where all fees related to writers, talent, editing, scoring and audio are recorded on the template. These fees are for the talent and services only, the travel expenses or associated tangential fees are not part of this section of the template. You will want to add totals for each of the sub-headings at the end of the column. Set these up with the proper formulas within the spreadsheet application so they self-calculate after being filled out.
Do the same thing here as you did with the Creative Fees heading. Make subheadings for all associated fees and costs in the post-production process. All columns and rows should reflect the aspects of post-production such as video editing, audio editing, transcribing, rendering, DVD creation and menu creation for DVD printing and production. Again, be sure to have self calculating formulas programmed into the template so all post-production fees are totaled for the template to be effective.
Set up several rows and columns for the Expenses heading. Break these columns and rows into sub-headings as this is where are associated costs for things such as lodging, craft services, per diems, travel costs and all other associated expenses the production incurs. This is a very important part of the template as these costs often fly under the radar as they are not typically maintained or notated during the process of production. Have a total section so it displays the sum total of all associated production costs.
Be sure to save the blank template in the needed files on the computer or tablet devices so they can be used on set or during one production in the office. Professional production should be handled in the same manner as a Hollywood blockbuster or a weekly TV show. They say the devil is in the details, and the template is the place to get these details notated to ensure your corporate production is on budget and making money.
Have you been contemplating incorporating professional video to your marketing strategy and are not quite sure where to start? Some companies have small video crews, some have one man band videographers & many of you may not have any professional video for your business at this point. This eBook is written by our experts to thoroughly explain the different tiers of video marketing and how to properly execute in a business setting.