Why use video production?
That's a legitimate question… because if you thought you were doing everything you could do to generate more revenue and you haven't incorporated the right kind of video campaign into your marketing strategy… then you are not doing everything you could do and that means there is an area of doubt in your head as to whether you are suffering for not incorporating it in the first place… Wouldn't it be nice to put that doubt to rest?
Different types of videos you can make depending on budget
I know what you're thinking… I don't have the budget for video production services… I'm spread too thin as it is… Well do you have a smart phone? I'm willing to bet that you do ... Below I'll list a recommended number of videos you should be making monthly, what kind, how, and the lengths these videos should be, all based off of the budget you have to work with.
$500 and below a month
Use a smartphone to create short videos (6- 20 seconds long) tailored for sites such as Instagram, Vine, Twitter, and Facebook. Make one a week at the minimum and keep it clever, strategized, and simple. Exhaust all resources to get any production value you can (props, cast, music, locations, equipment, etc.) and find someone creative on your team to handle the creative aspects.
$1000 - $3000 a month
Hire a one man band filmmaker to create 4 short videos (6- 20 seconds long) tailored for sites such as Instagram, Vine, Twitter, and Facebook. Hiring a specialist will help you gain higher quality across the board (camera, sound, editing). Again, make one a week at the minimum and keep it clever, strategized, and simple. Exhaust all resources to get any production value you can (props, cast, music, locations, equipment, etc.)
$5000 - $10,000 a month
Hire a fully equipped production crew to create 2-4 videos (1-2 minutes long) tailored for sites such as You Tube and Vimeo (to live on other sites). A real production crew will bring you an even higher tier of quality across the board (development, camera, sound, editing). And of course… make one a week at the minimum and keep it clever, strategized, and simple. Always exhaust all resources to get any production value you can (props, cast, music, locations, equipment, etc.)
Note… that if you can afford up to $5,000 and up a month, you should also be making one short video a week for social media sites to cover all bases.
Now that you've done this much work, you have to promote it so that your efforts in creating the videos don't go to waste...
It's simple science… the more traffic you have coming to your site, the better your chances are with closing a lead into a customer… and videos generate more traffic. Check out videos online and get ideas, but make sure they are aimed at attracting not just any kind of traffic… but the right kind of traffic.
Why you should monitor activity of your videos
You need to hone in on the videos people like and improve your video's reach by being strategic and considering your past videos metrics in the development stage of your future videos. You should see better results if you are aware of what people are gravitating toward and making better decisions about the strategy implemented in your videos.
The reality of the modern age is that most people watch online video content everyday as a source of entertainment and education. If you are not reaching these people… you will never get close to your full potential... This is how weekly video production can boost your lead conversion rate.