What does In-House mean?
It typically means there is a one man show creating and distributing video content for a company, equipped with a camera, basic accessories, lighting kit, and an intermediate video editing station.
It's very common for the individual to even work on site at the company's location. The production value, at best, is almost always mediocre because business owners have a hard time understanding how much money professional video equipment & services require. That aside, this is the definition of In-House Video Production...
A breakdown of Professional Video Production
This is a totally different ball-game and in my opinion... where you get your money's worth. With hiring professional'(S) to handle your production… this mean's you are hiring a team of people from all departments to come together and collectively add expertise and style to the overall vision of the project and this entails, a producing team creating a strategic plan of action that is turned into a shooting script and thus, the coordination and organization process of pre-production begins...
When all particulars are handled and the dates are set… all departments that make up the production crew come together on mutually convenient dates and they shoot the project in pieces, typically out of order of the script. After production, the footage is sent off to yet another team of departments that handle the post production process, editing, color correction/grading, sound, scoring, etc.
With using a professional production crew across the board, you are guaranteeing your ROI and you will have a higher chance of seeing an increase of traffic to your company.
Why In-House Video production can hold you back
Limitations... Small businesses have a budget right around $40,000 - $60,000 to spend on video production services annually,… Possibly in their calculations, it was a much higher cost to get the amount of video's they wanted done for the year using a full production crew…
Okay, well I have a better solution than resorting to a one man band who promises the world and can't deliver because at the end of the day, he is simply limited… two heads are always better than one when it comes to video production... My solution is to cut the amount of video's you want done in half to match the budget you're working with, using a full crew.
Hone in on your target audience and strategically design the concepts for your video's with a team of creative specialists to ensure that ROI will convert a higher percentage of leads into customers and promoters of your business. You could be spending that same amount of money in a much smarter way.
So I'll let you be the judge of how you should spend your money wisely based off of the type of company you run… maybe your business doesn't need great production value and you can get away with a lower tier of production.
Just take a look at your business though and ask yourself if your company can afford to not improve your video content on a regular basis.