When dealing with someone who is new to the video post production process, it is very typical of some people to expect and assume certain things that are not quite accurate. When it comes to post production and the editing process involved, there seems to be a lot of misconceptions about the subject and what it entails. So we're going to clear up some of these fallacies and give you the correct information so you can avoid making these amateur assumptions.
1. There exists a magical preset for everything.
I've been asked way too many times to include fancy titles with tailored animation to accompany the video or add an explosion there or erase an object from a shot here, etc. And sometimes it's assumed that it's as simple as a few clicks of a button. And not only that, some also assume there is no extra charge for these services and that it's a part of the editing job they are paying for. Not true, these are all separate services in the post production process. And each one of these services has to be done manually in a program tailored to execute the job and can often times be very tedious.
2. It's a quick process.
In our day and age, people seem to want instant gratification with most things in life. When it comes to video editing and other post services, this is just not possible. The process takes time because there are many steps to take such as organization of files, importing and editing, and finally rendering. No matter what the service, each one includes render time, most specifically with Video Editing and Animation. For example, rendering in 3D programs can take days at a time for only 8 seconds of animation. Main point being, patience pays off. Avoid scheduling unrealistic deadlines for your projects.
3. It shouldn't cost too much.
Because of the advent of programs such as imovie and other low-end consumer editing programs, the public seems to think these programs are free or can be acquired for a small fee. If you are contacting a professional editor or production company to handle your project, then it is a guarantee that they are using programs that cost up into the thousands to purchase. These programs give a project a quality that low-end programs can not achieve. A professional editor or engineer also has experience and knowledge that allows them to get your project done in a timely manner so you are paying for more of a guarantee when you purchase professional post services. Main point being, the amount charged is often justified if you are dealing with honest and ethical people.
4. Can't you do it all on a lap top now a days?
I've heard people claim to get projects completely finished on a lap top. Well I'm sure this is possible for some projects, but it is just not possible to get it ALL done on a lap top. If you are getting into certain animation programs and other audio programs, they typically will only work on certain operating systems that meet their requirements which usually consists of beefing up a tower that can handle the workload without over heating, causing internal damage. Many times for rendering purposes, computers are hooked up to a render farm. This is a room filled with computer towers that are all linked together to help render one project quicker. Main point being, lap tops can't handle everything.
5. I get an endless amount of video editing revisions, right?
Wrong... With most post production services, you do indeed get revisions for your project, but it is not an endless amount. Often times, customers may try to take advantage of the editors during the revision process and demand an over abundance of revisions. A good way to avoid this is to be very thorough when putting together the first list of revisions and catching things the first time. In my experience, many revisions for various projects could have been avoided by spending the time needed to efficiently analyze the rough cut. It is also suggested that you include the amount of revisions that will be done in the initial contract to clear up any misunderstanding later down the road, this also forces the customer to take the time needed to gather most of or all the revisions, the first time around.
I hope this may help one avoid making the wrong assumptions about the post production process because it is the most time consuming process typically and should be recognized as a very important part of the project. The prices that professionals charge should always be relative to the equipment used and the skill level to determine an hourly wage. Don't fool yourself into thinking the post production process is easier than it is, because it takes a lot to get projects done correctly.