New cameras of 2016: Facts and Rumors

Oct 30, 2015 2:43:16 PM

Ambient Skies Productions Blog

Posted by Trenton Massey

Every year the video/film production community gather at the biggest nerd event that shan't be named (NAB) to gawk at all of the cool new gear that is being unveiled by all of the top brands catering to the industry. Just like every year, there's a healthy amount of competition trying to get it right for their consumers. Some fall short and others take off like the speed of light, but most have something to offer to all crowds.

It's exciting to see how quickly these companies are turning around new cameras with the improvements that DP's and Camera Operators are asking for. It almost seems like there's too much to choose from… almost that is.

More and more we are seeing technology get better and more unified while the price remains affordable. Right now there's a hot spot between $15,000 and $30,000 that companies are looking to aim for. Don't you worry you $10,000-and-below range people, there are plenty of bones being thrown your way this year.

Cameraman and Crew Hire


Well first off, lets look at Canon's new little innovation that can see where your eyes can't. The ME20F-SH is set to be released in December and I'm sure we will see a slew of people rushing to test this camera, but definitely not to buy it. Though the sensor technology and some of the specs make this camera amazing, others specs are without a doubt, disappointing. The fact that it only captures in Full HD is a drawback, the limited high speed is a drawback, and the ergonomics are not looking to good. Besides these flaws though, this camera is going to find it's use for specific shots or a specific scene, but would not be ideal as an A cam. Read more about this camera in the following blog…


The next little critter on the list is the RED Raven which is set to be released in February 2016, just in time for NAB. This little guy packs quite a punch and is probably going to dominate the $10,000 and below crowd. With 240 fps at 2K and 120 fps at 4K raw, this camera is said to provide just as clean of an image as it's predecessors, but with a lighter weight body and fully compatible with the RED Weapon. RED is offering three different packages when purchasing the camera, the brain only, the jetpack package, and base i/o package. Check out more here at RED's website…

 Cameraman and crew hire

No test footage available


There is a rumor floating around that Sony is developing a new camera to replace the F65 which never really took off here in America. Why, might you ask? Because of that pesky Arri Alexa which seems to be doing all of the right things when it comes to their design and quality. Sony has realized that they need to build a camera that offers more options at a price that turns the heads of Americans. Check out more about the rumors here at…

Cameraman and crew hire 

A quote from:

“Sony is working on a 8K Cine Alta camera which will replace the current top of the line Sony F65 camera. The sensor will be based on the A7r2 back-lit CMOS technology and will include a global shutter mode (either mechanical or electronic) 

– 60FPS in DCI 8K resolution
– 240FPS in DCI 4K resolution
– 16 bit RAW uncompressed and compressed onboard recorder
– ProRes, DNxHD, DNxHR, AVCHD, XAVC, SR, MPEG-2, H264
– Burst mode allows for higher FPS
– Sony F55 form factor and weight
– To be introduced in early 2016
– Price point will surprise many people
– Sony FZ mount”


Canon seems to be dropping a lot of new products over the course of the next six months, a few that I have heard about are the Canon 1D X MKII which is rumored to be released in April 2016, but no real spec information available yet. Another addition rumored to be unveiled from Canon is the C200 which is going to be a 4K camera. You can check out more about the C200 here at

There are some companies we haven't heard from yet concerning upcoming releases for 2016, companies like AJA, Arri, Black Magic Designs, Panasonic, etc. Does this mean that they are secretly concocting a camera model to blow your mind, maybe, but it also could mean that they are hurting financially and do not posses the capital to compete in the R&D department. I hope that it is not the case for companies like AJA. We most certainly know that Arri is not hurting right now :-). Whatever the reason, there's still plenty of time for new and exciting cameras to emerge in 2016 so keep a look out!


Check out some additional resources discussing camera comparisons and other useful tips to help gain more knowledge about various video production topics. 

The Canon C300 Vs. Sony Fs7 camera package

The right length for video commercials and online advertisement?

Defining DIT: The big misconception 

Straight Outta Compton's DOP chose to fly with the RED Dragon


If you are not too familiar with the different equipment that is needed to produce professional video, take a moment to read this ebook on What Camera Package is Best for my next Video Production below. Our experts explain all of the main differences of production equipment and what equipment is recommended most for different industries.



Topics: Video Equipment Testing, Corporate Video Production, Video Production Equipment, motion picture production, Camera crew, company video production, Director of Photography