Ambient Skies Productions

Dec 31, 1969 5:00:00 PM

Ambient Skies Productions Blog

4 quick ways to produce professional engaging video content for your company's website

Posted by John Schaus on May 3, 2016 7:30:00 AM

 

Video marketing offers a way to connect with potential customers. It is one of the most effective forms of marketing. YouTube is the world's second largest search engine and generates more than 4 billion views per day. With those numbers, every small business should be looking for a way to incorporate video into their marketing strategies. The challenge often lies in budgetary constraints. Most small businesses lack the in-house staff to put together polished video productions, but with the right post production, professional videos don't have to blow the marketing budget.

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Topics: Corporate Video Production, company video production, Video Pre Production, Business Growth, Internal Video Production, Post Production, brand awareness

Davinci Resolve is a game changer for the Post Production workflow

Posted by John Schaus on Jan 26, 2016 2:30:00 PM

The latest installation in the DaVinci Resolve software package has turned a platform that provided excellent color correction into an all-in-one editing dashboard. With Resolve 12, film editors can edit, color correct, grade and finalize, all within the same program. Before this latest release, you would have to correct colors, save the new file, load it into a third-party platform, make necessary edits, and go back to Resolve to finalize. Resolve 12 changes all of that.
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Topics: Post Production

When did commercial video production start looking like blockbuster films

Posted by John Schaus on Jan 22, 2016 11:00:00 AM

Remember when commercials were straightforward presentations of the product being used/enjoyed as the "star" of the spot? Celebrities or spokespersons were basically window dressing. Well, that hasn't been the case since the 1980s when some major game-changers began appearing; for example, the advent of CGI opened countless doors to directors' imaginations and creative license. CGI is a huge contributing factor as commercials directors' bodies of work now look/feel more like time-condensed sweeping scenes from a box office hit. Evolution of more affordable and accessible technology has raised the bar when it comes to captivating the audience's attention, thereby creating a higher standard for directors.

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Will you hire a video production crew at your next company convention?

Posted by John Schaus on Jan 20, 2016 1:30:00 PM

Hiring a video production crew to film your company’s next convention is a great way to showcase the many facets and people of your company. While accounting might frown on paying for a video crew at the same time that your company is paying to host a convention, the cost of filming your company’s event is a small price to pay for the benefits your company will receive. Here’s why hiring a video production crew to be at your next company convention is a smart investment. 

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How to increase brand awareness with video production services

Posted by John Schaus on Jan 8, 2016 1:00:00 PM

 

Video has captured the imagination of many marketers in recent years, as it is quickly becoming the most popular channel for developing brand awareness. Over 95 percent of B2B companies plan on using video marketing in the next year, according to research by Invodo. A big reason why businesses are turning to video production companies is because visuals are much more memorable than text. Here are other reasons why you should consider video as an important marketing channel for increasing brand awareness:

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Topics: video production services, brand awareness

New cameras of 2016: Facts and Rumors

Posted by Trenton Massey on Oct 30, 2015 2:43:16 PM



Every year the video and film production community gather at the biggest nerd event that shan't be named (NAB) to gawk at all of the cool new gear that is being unveiled by all of the top brands catering to the industry. Just like every year, there's a healthy amount of competition trying to get it right for their consumers. Some fall short and others take off like the speed of light, but most have something to offer to all crowds.

It's exciting to see how quickly these companies are turning around new cameras with the improvements that DOP's and Camera Operators are asking for. It almost seems like there's too much to choose from… almost that is.

More and more we are seeing technology get better and more unified while the price point gets cheaper. Right now there's a hot spot between $15,000 and $30,000 that companies are looking to aim for. Don't you worry you $10,000-and-below range people, there are plenty of bones being thrown your way this year.


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Topics: Video Equipment Testing, Corporate Video Production, Video Production Equipment, motion picture production, Camera crew, company video production, Director of Photography

3 common camera packages & budgets used by industry professionals in today's market

Posted by John Schaus on Sep 28, 2015 6:00:00 AM

Sometimes basic math skills are no help at all. The difference between something labeled “2K” and another thing labeled “4K” is not 2K. Today’s video production means knowing a lot more than the difference between 2K and 4K when selecting camera packages. As with most things in life, the conversation begins with money.

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Topics: Corporate Video Production, Video Production Equipment, motion picture production, Camera crew, Video Pre Production, Camera Packages, video production services

Will the Canon C300 Mark II gain the popularity of it's predecessor?

Posted by Trenton Massey on Sep 25, 2015 3:29:15 PM



Let's face it, the Canon C300 kicked ass for awhile, but it's slowly fading off into the sunset. I am a huge fan of Canon… Sony, Arri, RED, Panasonic, Vision Research, Black Magic, you name it so don't get it mixed up, this is not a biased discussion. 

Having an affinity with all cameras, it's my humble opinion that each one has their place and application. People have different tastes, styles, needs, budgets and it's all relative. It's nice to see so much competition for once, even though it may be getting a little ridiculous. That being said, some cameras definitely perform better than others thanks to their design internally/externally and the consideration their creators have for the DOP's in the preliminary stage of a camera's production. 

Okay, so back to the C300… That camera was going out like hot cakes! But it was destined to meet a competitor that would blow it out of the water. Why, might you ask? Because of it's flaws. 

Canon_C300

Canon C300 Mark II

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Topics: Video Equipment Testing, Corporate Video Production, Music Video Production, Video Production Equipment, motion picture production, Camera crew, company video production, Director of Photography

Breaking the rule of thirds and when it's appropriate

Posted by Trenton Massey on Sep 17, 2015 3:23:00 PM

 

The rule of thirds is ancient, ever since there have been paintings on canvas, humans have almost instinctively been compelled to place their subjects along invisible gridlines (vertical and horizontal) that divide the frame into thirds. From paintings and drawings,"the rule" became a standard in the world of photography. It wasn't too long after photography was born that we saw the advent of motion picture. A lot of the rules for composition, exposure, and lighting applied to this new found art form. The rule of thirds was no exception.

 

Through out the years, we have seen a plethora of films, commercials, music videos, corporate videos, and everything in between, bad and good, amateur and professional. At the end of the day, I've seen a lot of people break the rules and it works out beautifully, on the other hand, I've seen a plenty of productions that failed miserably due to their poor composition.

 rule_of_3rds

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Topics: Techniques, Corporate Video Production, Video Production Techniques, motion picture production, Camera crew, Director of Photography, Video Pre Production

Straight Out of Compton's DOP chose to fly with the RED Dragon

Posted by Trenton Massey on Sep 12, 2015 11:35:19 AM

 

I went and saw "Straight Outta Compton" last weekend specifically to see why DOP Matthew Libatique chose to go with the RED Dragon to shoot the film… not because I grew up listening to Easy E or anything. I will say that I have no idea if there were any politics involved with the camera decision, I'm simply assuming the choice was ultimately left up to Libatique. It's an interesting subject though when considering his approach to a lot of his films in the past and the fact that Noah, the film he shot just prior to Compton, was shot on the Arri Alexa Plus. 

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Topics: Video Production Equipment, Video Production Techniques, motion picture production, Camera crew, Director of Photography