The rise of the camerawoman

Aug 4, 2016 11:00:00 AM

Ambient Skies Productions Blog

Posted by John Schaus

Video Shoots With A New Perspective

This isn't your first video shoot by any means. You've been around the block more times than you care to count and yet you still find ways to keep your work fresh and exciting. You know what you want and when you want it. Your Public Relations Company has put a lot of faith in you and you do what it takes to justify it.

Your looking for a fresh look for your productions. The best way to find these new looks is by turning things around and moving away from the well-traveled path. New eyes bring new thoughts and ideas. A new perspective is what you want.

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 The freshest looks come from directions opposite your own. Introducing the camerawoman! A perspective from the eyes of a woman will be much different than what the majority of productions see. Of the top two hundred and fifty features, less than five percent are shot by women. That means that more than ninety-five percent of the time, productions are seen along the same old lines.

Even though the number of camerawomen has quadrupled in Hollywood in the last fifteen years, the fresh, new approach of the woman's perspective has still not taken off. What does that mean for you?

The Operator Matters

The camerawoman sees things differently. Colors, emotions, all part of the very strong aesthetic visions they bring will give your work that extra push beyond the ordinary you find yourself looking for. Their eye for detail is different, allowing them to capture what you want even before you know you want it. Backgrounds associated with the quieter side of life such as the visual arts can be deceiving though.

Today's camerawoman is more than able to handle the camera's weight, are proficient at loading film properly and quickly and are quite capable of technical challenges like pulling focus. They can bring the brawn you expect and temper it nicely with their delicacies as they approach the many tasks of camera work.

Cinema Is Demanding

Your productions happen daily in different cities around the world. You need crews that can pack and go in a moment's notice, and sometimes those places are not very nice. Today's camerawoman is no stranger to that lifestyle. CNN Director of Coverage for International News, Cynde Strand will tell you how she and four other women pioneered the Eighties and found themselves on the front lines of disasters, revolutions and war. They not only brought back the stories, but all the nuances that brought the good side out no matter how dark it was.

Women like Cynde Strand took on the challenge and the demands of cinema and won. They paved the way for the modern camerawoman to find her spot in today's most challenging arenas. They will help your production show every side of its message. Hard hitting news, entertainment, public relations...all of it fits their scope of work and it all benefits from a fresh perspective.

From Stedicam To Sticks

You'll find women behind the lens at almost every event these days. Following a running back along the sidelines, bringing a world event from the White House or just highlighting a company and their goals for a late-night commercial, women are bringing their own unique perspective to their projects.

Maybe its time for your projects to reach out and grab a piece of these new perspectives as well. When you choose your next crew, choose a camerawoman and see for yourself.

Additional Resources:

eBook Download:  When there are so many different tiers of video production along with so many different tiers of cameras, are you sure what camera package will be best for your next shoot? This eBook will discuss different equipment tiers and what style of video production they are most commonly used for.  

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Topics: Corporate Video Production, Music Video Production, motion picture production, Camera crew, company video production, Director of Photography, Video Pre Production, video production services