Hiring a video production crew to film your company’s next convention is a great way to showcase the many facets and people of your company. While accounting might frown on paying for a video production crew at the same time that your company is paying to host a convention, the cost of filming your company’s event is a small price to pay for the benefits your company will receive. Here’s why hiring a video production crew to be at your next company convention is a smart investment.
Over the past few decades, advertising agencies have expanded into new media as part of the packages they offer to clients. At one time, businesses were happy to be promoted through traditional media such as television, radio, print and outdoor billboards. But in the new century the internet has provided cost savings while online video has opened the door to more creative and personal advertising that is now being taken seriously by businesses of all industries.
Video marketing offers a way to connect with potential customers. It is one of the most effective forms of marketing. YouTube is the world's second largest search engine and generates more than 4 billion views per day. With those numbers, every small business should be looking for a way to incorporate video into their marketing strategies. The challenge often lies in budgetary constraints. Most small businesses lack the in-house staff to put together polished video productions, but with the right post production, professional videos don't have to blow the marketing budget.
Video has captured the imagination of many marketers in recent years, as it is quickly becoming the most popular channel for developing brand awareness. Over 95 percent of B2B companies plan on using video marketing in the next year, according to research by Invodo. A big reason why businesses are turning to video production companies is because visuals are much more memorable than text. Here are other reasons why you should consider video as an important marketing channel for increasing brand awareness: