Ambient Skies Productions

Dec 31, 1969 5:00:00 PM

Ambient Skies Productions Blog

How to drive traffic and nurture leads with video production

Posted by John Schaus on Sep 8, 2015 5:37:00 PM


Today's consumers are more savvy and sophisticated than ever before...

They have high expectations when it comes to the quality of content you publish on your website. Not only do you need to think about what type of information your readers are looking for, you also have to think about the best ways to present it so that you are nurturing potential leads and keeping visitors on your page. Creative and well produced videos that target your specific audience provide an ideal way to engage visitors.


Topics: Corporate Video Production, company video production, Business Growth, Internal Video Production

Solutions for budgeting video production services properly

Posted by John Schaus on Sep 3, 2015 1:31:00 PM


Anyone can make a video, right? It’s quite easy to shoot a simple, low-quality video and post it on the internet for the world to see. This might be good for a laugh or to momentarily capture attention, but smart consumers have come to expect high-quality, compelling video content, delivered on a regular basis. In today’s competitive market, producing consistent, relevant and meaningful videos is not only useful, it’s vital. Successful organizations are producing video content on a monthly, weekly, or even daily basis. A well-produced video tells a story, elicits strong emotions and compels consumers to action.



Topics: Corporate Video Production, company video production, Video Pre Production, Business Growth

Does my video advertisement need a narrative?

Posted by Trenton Massey on Sep 1, 2015 1:45:00 PM


Maybe it does… Maybe it doesn't… let's look at what a narrative is first.

A narrative in it's simplest terms is a story, an account that can be either fictional or non-fictional (reenactments). It involves a character or characters that aid in convincing the audience that the fictional events they are watching… are real (whether they are based on actual events or not). 

Now let's look at the reasons why you might need to implement a narrative into your video advertisement


Topics: Corporate Video Production, company video production, Business Growth, Narrative

Pros and Cons of using Skype for interview video production

Posted by Trenton Massey on Aug 28, 2015 3:45:00 PM

The ingenious application Skype was started by a Danish man named Janus Friis and a Sweedish man named Niklas Zennstrom back in 2003. The first Beta version was released on August 29th that same year. I remember when the software came out, it felt very futuristic and created an instant buzz that continued to grow over the years. The company switched ownership a couple times since then, but has maintained it's strong footing in the consumer video telecommunications software industry. 


In the past I've have shot interviews for traveling productions using Skype in place of a producer. The interviewee's weren't thrilled, but they didn't mind and I didn't think much of it… until recently. While on a shoot, I got to hear first hand from several interviewee's their negative remarks about using Skype in place of an in-the-flesh producer that is sitting in the same room and engaging you through out the interview. I'm not going to lean one way or the other on the subject until we examine the Pros and Cons of using Skype for interview video production and weigh the options… 


Topics: Corporate Video Production, Video Production Techniques, Camera crew, company video production, Business Growth

What is a director of photography

Posted by Trenton Massey on Aug 21, 2015 8:00:00 AM

History of Film

At the turn of the century, film bore little resemblance to the art form it is today. Once the capabilities of motion pictures became apparent, it quickly evolved from novelty into a powerful storytelling tool. The medium was quickly enriched during the early 20th century with increased creative and technical complexity. As the equipment and capabilities of film evolved, the film crew as it’s known today also began to take shape.


Topics: Director of Photography, Music Video Production, company video production, motion picture production, video production services

Why you should know how to read a video production contract

Posted by Trenton Massey on Aug 14, 2015 1:12:00 PM


Today's video production services are more involved and technically demanding than ever. Years ago amateur filmmakers could deliver a video with reasonable quality, but now, with the improvements in digital video editing and modern cameras, you need a professional. Hiring a professional means entering into a legal contract to protect yourself from poor quality and overspending by producers. The contract language can seem overwhelming at first, but there are a few areas of the contract that deserve a long look.



Topics: Corporate Video Production, Music Video Production, motion picture production, company video production, Video Production Legalities, Business Growth

Create a closed-loop system that feeds your video production budget

Posted by Trenton Massey on Aug 7, 2015 2:29:16 PM

With the expansion of digital marketing as a means of advertising and promoting brands, the demand for video production services is high, and rightly so.

In 2013, about half of marketers surveyed in a study done by eMarketer claimed video had the best ROI of all their content marketing efforts. As video has become more popular and more accessible to businesses over the past year and half, those numbers have surely increased.

But not all videos are created equal. If not done properly, video production can become a costly, ineffective endeavor. So how do you design a video strategy system that actually feeds your production budget? Here are a few things to keep in mind.   


Topics: Corporate Video Production, company video production, Business Growth

The right length for video commercials and online advertisements?

Posted by Trenton Massey on Jul 18, 2015 10:54:00 AM


We have all experienced a commercial that actually worked… one that made us get up, grab our keys, and spend money on that product or service. It's not shameful to admit it… Someone paid a lot of cash to get that effect out of you. We often let the subconscious branding sink in without really remembering the commercial itself till later on… or how long it was for that matter.

There has always been mild debates over many years as to whether success rests with the state of the economy or the effectiveness of the brand's advertising campaign and the awareness thats generated… I think it's safe to say that it's a little bit of both.


With that being said… Does the length of the video have anything to do with the success of an advertisement? It sure does…


Topics: Corporate Video Production, company video production, Business Growth

Is the redcam appropriate for my video production?

Posted by John Schaus on Jul 6, 2015 10:00:00 PM

Today's videographers and film makers have access to technology that only a decade ago was out of reach for most. One of the current and most advanced offerings for video production is the Redcam, a digital camera capable of mega-budget results, at a considerable savings over cameras of years past. This camera is a very powerful tool, but before you rush out to buy one for your video production, several questions need to be asked to ensure the Redcam expense is worth it for your situation.

Topics: Music Video Production, Video Production Equipment, motion picture production, Camera crew, company video production

Create weeks worth of content with one day of video production

Posted by Trenton Massey on Jul 6, 2015 8:30:00 AM

Production is expensive… Once you start paying close attention to detail, the expenses start adding up very quickly. That's why most professional video production companies now-a-days "dual purpose" a single production day as much as they possibly can. Both behind the scenes (#BTS) and product photos (#productphotography) work very well for weeks worth of social media content. 


Topics: Corporate Video Production, company video production