Ambient Skies Productions

Dec 31, 1969 5:00:00 PM

Ambient Skies Productions Blog

Will the Canon C300 Mark II gain the popularity of it's predecessor?

Posted by Trenton Massey on Sep 25, 2015 3:29:15 PM



Let's face it, the Canon C300 kicked ass for awhile, but it's slowly fading off into the sunset. I am a huge fan of Canon… Sony, Arri, RED, Panasonic, Vision Research, Black Magic, you name it so don't get it mixed up, this is not a biased discussion. 

Having an affinity with all cameras, it's my humble opinion that each one has their place and application. People have different tastes, styles, needs, budgets and it's all relative. It's nice to see so much competition for once, even though it may be getting a little ridiculous. That being said, some cameras definitely perform better than others thanks to their design internally/externally and the consideration their creators have for the DOP's in the preliminary stage of a camera's production. 

Okay, so back to the C300… That camera was going out like hot cakes! But it was destined to meet a competitor that would blow it out of the water. Why, might you ask? Because of it's flaws. 

Canon_C300

Canon C300 Mark II

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Topics: Video Equipment Testing, Corporate Video Production, Music Video Production, Video Production Equipment, motion picture production, Camera crew, company video production, Director of Photography

Breaking the rule of thirds and when it's appropriate

Posted by Trenton Massey on Sep 17, 2015 3:23:00 PM

 

The rule of thirds is ancient, ever since there have been paintings on canvas, humans have almost instinctively been compelled to place their subjects along invisible gridlines (vertical and horizontal) that divide the frame into thirds. From paintings and drawings,"the rule" became a standard in the world of photography. It wasn't too long after photography was born that we saw the advent of motion picture. A lot of the rules for composition, exposure, and lighting applied to this new found art form. The rule of thirds was no exception.

 

Through out the years, we have seen a plethora of films, commercials, music videos, corporate videos, and everything in between, bad and good, amateur and professional. At the end of the day, I've seen a lot of people break the rules and it works out beautifully, on the other hand, I've seen a plenty of productions that failed miserably due to their poor composition.

 rule_of_3rds

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Topics: Techniques, Corporate Video Production, Video Production Techniques, motion picture production, Camera crew, Director of Photography, Video Pre Production

How to drive traffic and nurture leads with video production

Posted by John Schaus on Sep 8, 2015 5:37:00 PM

 

Today's consumers are more savvy and sophisticated than ever before...

They have high expectations when it comes to the quality of content you publish on your website. Not only do you need to think about what type of information your readers are looking for, you also have to think about the best ways to present it so that you are nurturing potential leads and keeping visitors on your page. Creative and well produced videos that target your specific audience provide an ideal way to engage visitors.

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Topics: Corporate Video Production, company video production, Business Growth, Internal Video Production

Solutions for budgeting video production services properly

Posted by John Schaus on Sep 3, 2015 1:31:00 PM

 

Anyone can make a video, right? It’s quite easy to shoot a simple, low-quality video and post it on the internet for the world to see. This might be good for a laugh or to momentarily capture attention, but smart consumers have come to expect high-quality, compelling video content, delivered on a regular basis. In today’s competitive market, producing consistent, relevant and meaningful videos is not only useful, it’s vital. Successful organizations are producing video content on a monthly, weekly, or even daily basis. A well-produced video tells a story, elicits strong emotions and compels consumers to action.

 

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Topics: Corporate Video Production, company video production, Video Pre Production, Business Growth

Does my video advertisement need a narrative?

Posted by Trenton Massey on Sep 1, 2015 1:45:00 PM

 

Maybe it does… Maybe it doesn't… let's look at what a narrative is first.

A narrative in it's simplest terms is a story, an account that can be either fictional or non-fictional (reenactments). It involves a character or characters that aid in convincing the audience that the fictional events they are watching… are real (whether they are based on actual events or not). 

Now let's look at the reasons why you might need to implement a narrative into your video advertisement

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Topics: Corporate Video Production, company video production, Business Growth, Narrative

Pros and Cons of using Skype for interview video production

Posted by Trenton Massey on Aug 28, 2015 3:45:00 PM



The ingenious application Skype was started by a Danish man named Janus Friis and a Sweedish man named Niklas Zennstrom back in 2003. The first Beta version was released on August 29th that same year. I remember when the software came out, it felt very futuristic and created an instant buzz that continued to grow over the years. The company switched ownership a couple times since then, but has maintained it's strong footing in the consumer video telecommunications software industry. 

 

In the past I've have shot interviews for traveling productions using Skype in place of a producer. The interviewee's weren't thrilled, but they didn't mind and I didn't think much of it… until recently. While on a shoot, I got to hear first hand from several interviewee's their negative remarks about using Skype in place of an in-the-flesh producer that is sitting in the same room and engaging you through out the interview. I'm not going to lean one way or the other on the subject until we examine the Pros and Cons of using Skype for interview video production and weigh the options… 

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Topics: Corporate Video Production, Video Production Techniques, Camera crew, company video production, Business Growth

Why you should know how to read a video production contract

Posted by Trenton Massey on Aug 14, 2015 1:12:00 PM

 

Today's video production services are more involved and technically demanding than ever. Years ago amateur filmmakers could deliver a video with reasonable quality, but now, with the improvements in digital video editing and modern cameras, you need a professional. Hiring a professional means entering into a legal contract to protect yourself from poor quality and overspending by producers. The contract language can seem overwhelming at first, but there are a few areas of the contract that deserve a long look.

 

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Topics: Corporate Video Production, Music Video Production, motion picture production, company video production, Video Production Legalities, Business Growth

Create a closed-loop system that feeds your video production budget

Posted by Trenton Massey on Aug 7, 2015 2:29:16 PM



With the expansion of digital marketing as a means of advertising and promoting brands, the demand for video production services is high, and rightly so.

In 2013, about half of marketers surveyed in a study done by eMarketer claimed video had the best ROI of all their content marketing efforts. As video has become more popular and more accessible to businesses over the past year and half, those numbers have surely increased.

But not all videos are created equal. If not done properly, video production can become a costly, ineffective endeavor. So how do you design a video strategy system that actually feeds your production budget? Here are a few things to keep in mind.   

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Topics: Corporate Video Production, company video production, Business Growth

The right length for video commercials and online advertisements?

Posted by Trenton Massey on Jul 18, 2015 10:54:00 AM



 

We have all experienced a commercial that actually worked… one that made us get up, grab our keys, and spend money on that product or service. It's not shameful to admit it… Someone paid a lot of cash to get that effect out of you. We often let the subconscious branding sink in without really remembering the commercial itself till later on… or how long it was for that matter.

There has always been mild debates over many years as to whether success rests with the state of the economy or the effectiveness of the brand's advertising campaign and the awareness thats generated… I think it's safe to say that it's a little bit of both.

 

With that being said… Does the length of the video have anything to do with the success of an advertisement? It sure does…

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Topics: Corporate Video Production, company video production, Business Growth

How To Find The Right Director Of Photography For Your Project

Posted by John Schaus on Jul 10, 2015 11:00:00 AM

 

As a seasoned producer, you may oversee many productions happening simultaneously across multiple locations. You understand the importance of curating the best team for the specific needs of each project.

Many factors have to be considered when assembling a team; including the nature of the project, the genre, and even the individual personalities of the team members. Out of all the team members you hire, the director of photography will play one of the most influential roles in the look and feel of the final product. Here are some key tips for how to find the right director of photography for your project.

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Topics: Corporate Video Production, Music Video Production, motion picture production, Camera crew, Director of Photography