To capture the attention, business, and loyalty of your website’s visitors, it’s important to consistently create engaging videos that inspire the viewers to feel something. The most successful businesses are marketing their brand by creating video content that is both high in quantity and quality. By regularly posting short videos to your website and social media outlets, it’s possible to create a loyal (and referring) audience. While exploring the number of video production companies available to help you create this 21st century content, it’s important to know how to spot incompetent video production companies. Here are some common characteristics of incompetent video production companies:
Hiring a video production crew to film your company’s next convention is a great way to showcase the many facets and people of your company. While accounting might frown on paying for a video production crew at the same time that your company is paying to host a convention, the cost of filming your company’s event is a small price to pay for the benefits your company will receive. Here’s why hiring a video production crew to be at your next company convention is a smart investment.
Over the past few decades, advertising agencies have expanded into new media as part of the packages they offer to clients. At one time, businesses were happy to be promoted through traditional media such as television, radio, print and outdoor billboards. But in the new century the internet has provided cost savings while online video has opened the door to more creative and personal advertising that is now being taken seriously by businesses of all industries.
Video marketing offers a way to connect with potential customers. It is one of the most effective forms of marketing. YouTube is the world's second largest search engine and generates more than 4 billion views per day. With those numbers, every small business should be looking for a way to incorporate video into their marketing strategies. The challenge often lies in budgetary constraints. Most small businesses lack the in-house staff to put together polished video productions, but with the right post production, professional videos don't have to blow the marketing budget.
Today's consumers are more savvy and sophisticated than ever before...
They have high expectations when it comes to the quality of content you publish on your website. Not only do you need to think about what type of information your readers are looking for, you also have to think about the best ways to present it so that you are nurturing potential leads and keeping visitors on your page. Creative and well produced videos that target your specific audience provide an ideal way to engage visitors.
Videography is defined as "The art or process of making video films." In the modern business market it has become closely associated with video work outside of motion pictures or television. Commonly synonymous with "one man show" a videographer is a jack of all trades profession that handles both the recording and editing of digital video footage.
In our fast moving world as we know it today, things change rapidly... including technology. It seems every average Joe has some sort of camera that shoots "HD" these days and has some runt of the mill editing software. This has opened up a new opportunity for businesses to cut corners when creating a company video to represent their company. But is it a good idea to cut corners when representing the business?