Ambient Skies Productions

Dec 31, 1969 5:00:00 PM

Ambient Skies Productions Blog

Breaking the rule of thirds and when it's appropriate

Posted by Trenton Massey on Sep 17, 2015 3:23:00 PM

 

The rule of thirds is ancient, ever since there have been paintings on canvas, humans have almost instinctively been compelled to place their subjects along invisible gridlines (vertical and horizontal) that divide the frame into thirds. From paintings and drawings,"the rule" became a standard in the world of photography. It wasn't too long after photography was born that we saw the advent of motion picture. A lot of the rules for composition, exposure, and lighting applied to this new found art form. The rule of thirds was no exception.

 

Through out the years, we have seen a plethora of films, commercials, music videos, corporate videos, and everything in between, bad and good, amateur and professional. At the end of the day, I've seen a lot of people break the rules and it works out beautifully, on the other hand, I've seen a plenty of productions that failed miserably due to their poor composition.

 rule_of_3rds

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Topics: Techniques, Corporate Video Production, Video Production Techniques, motion picture production, Camera crew, Director of Photography, Video Pre Production

Straight Out of Compton's DOP chose to fly with the RED Dragon

Posted by Trenton Massey on Sep 12, 2015 11:35:19 AM

 

I went and saw "Straight Outta Compton" last weekend specifically to see why DOP Matthew Libatique chose to go with the RED Dragon to shoot the film… not because I grew up listening to Easy E or anything. I will say that I have no idea if there were any politics involved with the camera decision, I'm simply assuming the choice was ultimately left up to Libatique. It's an interesting subject though when considering his approach to a lot of his films in the past and the fact that Noah, the film he shot just prior to Compton, was shot on the Arri Alexa Plus. 

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Topics: Video Production Equipment, Video Production Techniques, motion picture production, Camera crew, Director of Photography

What is a director of photography

Posted by Trenton Massey on Aug 21, 2015 8:00:00 AM

History of Film

At the turn of the century, film bore little resemblance to the art form it is today. Once the capabilities of motion pictures became apparent, it quickly evolved from novelty into a powerful storytelling tool. The medium was quickly enriched during the early 20th century with increased creative and technical complexity. As the equipment and capabilities of film evolved, the film crew as it’s known today also began to take shape.

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Topics: Director of Photography, Music Video Production, company video production, motion picture production, video production services

Why you should know how to read a video production contract

Posted by Trenton Massey on Aug 14, 2015 1:12:00 PM

 

Today's video production services are more involved and technically demanding than ever. Years ago amateur filmmakers could deliver a video with reasonable quality, but now, with the improvements in digital video editing and modern cameras, you need a professional. Hiring a professional means entering into a legal contract to protect yourself from poor quality and overspending by producers. The contract language can seem overwhelming at first, but there are a few areas of the contract that deserve a long look.

 

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Topics: Corporate Video Production, Music Video Production, motion picture production, company video production, Video Production Legalities, Business Growth

How To Find The Right Director Of Photography For Your Project

Posted by John Schaus on Jul 10, 2015 11:00:00 AM

 

As a seasoned producer, you may oversee many productions happening simultaneously across multiple locations. You understand the importance of curating the best team for the specific needs of each project.

Many factors have to be considered when assembling a team; including the nature of the project, the genre, and even the individual personalities of the team members. Out of all the team members you hire, the director of photography will play one of the most influential roles in the look and feel of the final product. Here are some key tips for how to find the right director of photography for your project.

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Topics: Corporate Video Production, Music Video Production, motion picture production, Camera crew, Director of Photography

ENG and CINEMA Video Camera: Different Equipment for Different Shoots

Posted by John Schaus on Jul 8, 2015 9:00:00 AM

 

Ever since the first film camera was patented in 1888, this gateway to the world of entertainment has continually evolved. From that first celluloid device, movie cameras have seen the continual addition of many features and enhancements.

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Topics: Corporate Video Production, Music Video Production, Video Production Equipment, motion picture production, Camera crew

Is the redcam appropriate for my video production?

Posted by John Schaus on Jul 6, 2015 10:00:00 PM

Today's videographers and film makers have access to technology that only a decade ago was out of reach for most. One of the current and most advanced offerings for video production is the Redcam, a digital camera capable of mega-budget results, at a considerable savings over cameras of years past. This camera is a very powerful tool, but before you rush out to buy one for your video production, several questions need to be asked to ensure the Redcam expense is worth it for your situation.
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Topics: Music Video Production, Video Production Equipment, motion picture production, Camera crew, company video production

How to find a qualified cameraman

Posted by Trenton Massey on Apr 27, 2015 7:51:00 AM



To find a qualified cameraman that can handle a specific project... one might have to look in a few different places before they have found the right match...

You don't see a slew of "cameraman for hire" classified ads jumping out at you on the daily... and if you did, it'd probably be best to ignore that kind of desperate, unprofessional approach. If you have been searching and getting nowhere... try these four suggestions below...

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Topics: Corporate Video Production, Music Video Production, motion picture production, Camera crew, company video production

Top 3 digital cameras used in feature films today

Posted by Trenton Massey on Apr 19, 2015 8:00:00 AM


It can be difficult at times to keep up with the ever changing world of digital cameras... Not only that, knowing which camera is the best and most current solution. As it stands right now in 2015, most feature productions have preferred using one of these three camera companies for the past few years now, marking these as the current champs in the world of cinema. 



The 3 most used cameras in feature films to date are:

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Topics: Video Production Equipment, motion picture production, Camera crew

The difference between camera packages and video production packages

Posted by Trenton Massey on Apr 15, 2015 9:00:00 AM


To be fair... it's a good question to be asking oneself... "What is the difference between camera packages and video production packages?"... Well, to fully explain this, we have to look at the three stages of video production. If you are not familiar with what this is... that's okay... but to understand the difference between the two packages, you must first understand the process and the stages involved with any professional production. 
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Topics: motion picture production, Camera crew, company video production