Ambient Skies Productions

Dec 31, 1969 5:00:00 PM

Ambient Skies Productions Blog

Does my video advertisement need a narrative?

Posted by Trenton Massey on Sep 1, 2015 1:45:00 PM

 

Maybe it does… Maybe it doesn't… let's look at what a narrative is first.

A narrative in it's simplest terms is a story, an account that can be either fictional or non-fictional (reenactments). It involves a character or characters that aid in convincing the audience that the fictional events they are watching… are real (whether they are based on actual events or not). 

Now let's look at the reasons why you might need to implement a narrative into your video advertisement

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Topics: Corporate Video Production, company video production, Business Growth, Narrative