Every year the video and film production community gather at the biggest nerd event that shan't be named (NAB) to gawk at all of the cool new gear that is being unveiled by all of the top brands catering to the industry. Just like every year, there's a healthy amount of competition trying to get it right for their consumers. Some fall short and others take off like the speed of light, but most have something to offer to all crowds.
It's exciting to see how quickly these companies are turning around new cameras with the improvements that DOP's and Camera Operators are asking for. It almost seems like there's too much to choose from… almost that is.
More and more we are seeing technology get better and more unified while the price point gets cheaper. Right now there's a hot spot between $15,000 and $30,000 that companies are looking to aim for. Don't you worry you $10,000-and-below range people, there are plenty of bones being thrown your way this year.