What is videography?

Jun 27, 2015 8:00:00 AM

Ambient Skies Productions Blog

Posted by John Schaus

Videography is defined as "The art or process of making video films." In the modern business market it has become closely associated with video work outside of motion pictures or television. Commonly synonymous with a "one man show" a videographer is a jack of all trades profession that handles both the visual/sound recording and editing of digital video footage.

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The technological changes from film stock to digital medium and recording helped shape videography as both a profession and a hobby for many. As digital technology is such an important part of it's origins, understanding it and its history is important.

Digital Video: A Brief History

In 1985 Sony released the D1 camcorder, a precursor to modern digital technology. An early example of digital recording, the D1 recorded uncompressed broadcast quality video footage. However, the D1 required a lot of bandwidth to function. In 1992 Ampex introduced the first digital video format DCT (discrete cosine transform) that made use of data compression. Discrete cosine transform is still used in digital video formats to this day. With digital video storage now more feasible, Sony, Panasonic, JVC, and other video companies introduced the DV digital video storing format, creating an industry standard. In 2005 DV would be replaced by its successor HDV which allowed for high definition video.

Today’s Technology

Current technology makes use of digital footage recorded and stored to memory cards. While tapes are still an available format, memory cards are highly favored. Starting in 2003, tapeless video recording became popular as Sony and Panasonic produced memory cards capable of recording digital video footage, and later on, HD footage. The tapeless format of memory cards allows for the easy transfer and editing of video footage. As such, it has become highly supported with digital video cameras made by all major manufactures, such as Sony, Panasonic, JVC and so on.

Concerning digital camera designs, modern cameras are easier to use and more lightweight. A more user friendly design has not affected features however. Modern digital cameras often have high performance, can record 4K video or higher, and have several options that allow editing in real time. Plus the ease of transferring digital data from memory cards to computers allows for quicker turn around times in post.

What Videographers Do

Videographers are often hired for ENG purposes or for event/reality work. As noted above, digital technology allows one person to shoot and edit an entire event. This one person approach has become common across the industry. Videographers often find themselves recording events such as weddings, concerts, conventions, sports games, news, etc.

Conclusion

The videography market is growing larger with every years newest technological advancements. What once took several people to do now only requires a single person with a digital video camera and some additional/affordable gear. This allows consumers the chance to have life’s most important events recorded at an affordable price and on an expert level.

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Topics: Corporate Video Production, company video production, Business Growth, Internal Video Production, brand awareness

Topics: Corporate Video Production, Camera crew, company video production, Internal Video Production, video production services